— FAQ
Frequently Aske Questions
Which social media accounts do you manage for my business?
We manage and create content for the following social media platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tiktok, and YouTube.
Why is it important for my business to be active on social media?
Social media is an incredible way to tap into potential customers over and over again. It is also a great platform to increase brand exposure and awareness. It is said that we must interact with a customer almost 17 times before they are ready to take action with our business. Social media is a great way to keep a consistent message and presence with your potential customers.
Your customer expects you to be on social media and the platform allows you an opportunity to get people talking about your business. Social media is a great way to connect and interact with existing customers and influence potential ones.
What is Pay-Per-Click Advertising?
Pay-Per-Click Advertising is when we place ads on search engines or other websites and drive traffic to your website. You are charged for this traffic when someone clicks on your advertisement.
Our job is to make sure that your ad campaigns are correctly configured to drive the exact type of traffic you want to your website. This ensures that your budget is not being wasted on irrelevant traffic. We constantly monitor and make changes to your campaign to drive and drive down the cost-per-click, increase your click-through rate, and increase your conversation rates.
How do you structure my PPC advertising campaign?
We structure your PPC advertising campaigns based on your products and services. We create extremely targeted ads for each individual service. We will never run generic ads because these do not convert.
What types of activities do you perform on my social media accounts?
All of our social media marketing activities include content creation, post creation, user engagement, and activities that are designed to increase your company’s exposure on social media networks. We also aim to increase your follower and like counts to add to the number of potential clients that we are able to tap into each and every single time we post.
Do I have to give you access to my social media accounts?
Yes, we ask that you grant us access to your accounts in order for us to do our job correctly.
What are the benefits of advertising with PPC ads?
The benefit of advertising with PPC advertisements is that you know you will be driving relevant traffic to your website. Unlike an SEO campaign, PPC advertisements generate traffic almost instantaneously. The difference is that PPC campaigns are more expensive because you are paying for the click and for the management of the campaign.
One of the greatest benefits of a PPC campaign is that we get data instantaneously that tells us whether our advertising is working or not and how we can make adjustments to make sure that it is performing better.
How will I know if my PPC ads are working and which ones are performing best?
Similar to our SEO campaigns, you will be set up on a state-of-the-art campaign dashboard via our website. This dashboard will have up-to-the-minute reporting, charts, and information on the success of your campaign. We will also analyze these results with you each and every month and make sure that we are constantly improving the efforts of the campaign.